Mobile App for Distributors: A Guide for FMCG industry

The FMCG industry plays a vital role in the economy of many countries, as it caters to the essential needs of consumers and generates significant revenue. FMCG products are sold through various channels, including supermarkets, convenience stores, pharmacies, online platforms, and traditional retail outlets. Due to the fast-paced nature of the FMCG industry, companies operating within it often face intense competition and must continually innovate to stay relevant in the market.

Mobile App for Distributors

B2B players get a competitive advantage by offering unique and valued solutions through broad distribution, developing better client connections, and receiving valuable feedback for regular improvement. The success of custom-built mobile app for distributors depends on the proper distribution of goods. It helps businesses effectively engage their target audience while guaranteeing that users can utilize the customized functions to improve productivity and efficiency.  Controlled distribution methods also provide data confidentiality and scalability, allowing businesses to adapt and adjust the app to fit the needs of a wide range of clients and global markets. Companies can realize the full potential of their mobile apps for distributors through effective distribution practices and remain competitive in a volatile FMCG industry.

The features and functions of custom-built mobile apps might vary greatly based on the app’s individual demands and aims. Here are some common examples of features and functions found in custom mobile apps:

  • User Authentication: Enables users to create accounts and access personalized content through secure login and registration.
  • User Profiles: A part in which users can manage their personal information, preferences, and settings.
  • Push Notifications: The capability of sending real-time notifications to users in order to keep them informed and engaged with the app.
  • In-App Messaging: A messaging system that allows users to communicate within the app with one another or with customer care.
  • Social Media Integration: Easy sharing and social interactions are made possible by seamless integration with popular social media sites.

Benefits of mobile app for distributors in FMCG industry

To outline the importance of using mobile app for distributors for achieving real-time connection by automating and augmenting improved sales. Here are few key benefits of mobile app for distributors in FMCG industry.

Benefits of Mobile App for Distributors

  • Increased brand recognition:

Mobile app for distributors to develop a known and trusted brand presence, strengthening their position in the competitive FMCG industry. They reinforce the distribution company’s logo, colors, and message by giving customers consistent brand visibility on mobile displays. The app provides personalization and engagement via customized content to offer a memorable brand experience while pushing alerts and keeping clients up to date regarding new products and promotions, ensuring brand relevance. The incorporation of the mobile app is useful in generating Data-driven insights. These insights help in improving branding initiatives, while brand loyalty expands the brand’s reach by converting satisfied customers into advocates.

  • Lower customer acquisition costs:

Mobile app for distributors provides an edge regarding cheaper customer acquisition costs. The benefits of mobile apps for distributors in FMCG industry can help reach their target audience more efficiently by acting as a direct marketing channel, eliminating the need for intermediaries and lowering associated costs. Its capacity to acquire useful customer data helps in creating targeted marketing initiatives, ensuring that marketing efforts target the correct audience and increase ROI. Personalized offers and referral programs increase cost-efficiency even further due to happy customers recommending the product and assisting in acquiring new customers without the need for costly advertising.

  • Higher order value and volume:

Mobile app for distributors is a strong tool for increasing order value and volume. The mobile app is easy to use, and its shopping and seamless checkout processes make spontaneous and bulk purchases even easier, resulting in higher order volume. The mobile app helps distributors cross-sell efficiently and bundle products using data-driven insights, increasing the average order value. The app’s Loyalty programs and real-time order tracking boost customer satisfaction, resulting in repeat purchases and long-term economic success.

  • Default loyalty creates predictable revenue:

Distributors benefit from default loyalty and provide predictable revenue. These apps encourage repeat purchases by delivering a seamless and convenient purchasing experience. The mobile apps are user-friendly efficiently target discounts, and help in speedy order tracking, instilling trust and encouraging users to utilize it for all their transactions. As clients become loyal, distributors can anticipate and rely on repeat orders. It generates a consistent income stream contributing to the company’s profitability and growth.

  • Automated sales and business processes:

The benefits of mobile apps for distributors in FMCG industry help right from automated sales and commercial procedures, which streamline operations and improve productivity. Distributors can use mobile apps to automate operations such as order processing, inventory management, and customer service, minimizing human labor and potential errors. Real-time data and analytics enable informed decision-making, sales strategy optimization, and supply chain management. Furthermore, the automated processes ensure that client inquiries are answered quickly, orders are filled easily, and team collaboration is perfect. Mckinsey reports that 31% of organizations have fully automated at least one of their operations. Automated mobile apps are necessary nowadays as they allow companies to operate more efficiently, boost productivity, and ultimately achieve better success in the fast-paced FMCG business.

  • Acts as a direct marketing channel: 

Mobile app for distributors can be used as a direct marketing channel, connecting businesses to their target audience in a direct and personalized manner. Distributors can exhibit their product portfolio, unique promotions, and offers to customers via mobile apps, contacting users directly on their mobile devices. Mobile apps also provide offline access to certain app features that ensure that users can engage with content even when they are not connected to the internet. The benefits of mobile apps for distributors in FMCG industry offers integration with mobile wallets or payment gateway features that provide seamless and secure payment options for users. By acting as a direct marketing channel, mobile apps empower distributors to boost their brand presence, increase customer retention, and drive sales.

5 features of an e-commerce platform for B2B FMCG retailers

  1. Product information management– It organizes and displays extensive product details effectively, allowing B2B FMCG sellers to simply search for and obtain relevant items using functions such as advanced search capability. For eg, the mobile app includes powerful search and filtering features, allowing businesses to rapidly identify products based on criteria such as category, brand, price range, or availability.
  2. Enhanced user experience– It strives to deliver a seamless shopping experience for its client. This involves paying attention to brand and product displays with high-quality visuals, informative descriptions, and engaging content.
  3. Customization– It offers businesses a personalized and efficient shopping experience through customizable portals. These portals are designed to cater specifically to the unique requirements of B2B buyers, allowing them to pick the required quantities of FMCG products and add them to the cart effortlessly.
  4. Quote management– It simplifies the process of seeking and managing quotes, allowing retailers to negotiate terms and close sales within the e-commerce platform effectively.
  5. Digital Payment Options and Chatbot Support– It provides the function of making safe digital payment solutions available for easy transactions. It also provides round-the-clock chatbot assistance to address client inquiries and provide timely resolutions.

Top Ecommerce Platform Features for FMCG

Adopting an e-commerce platform or mobile app for distributors provides B2B FMCG retailers a competitive edge, enabling them to expand their market reach, enhance customer engagement, and streamline business operations. With its numerous benefits and features, an e-commerce platform has become necessary in the FMCG industry.

The benefits of mobile apps for distributors in FMCG industry help streamline operations, provide valuable insights, and enable better customer interactions to help sell products efficiently.

Furthermore, Technovert as a strategic partner have implemented multiple solutions including B2B players applications for FMCG distributors to efficiently plan and execute its operations to fulfill the client’s overall requirements.

Key success factors

Goal Setting: Technovert highlights the need to create specific and ambitious goals. This technique motivates the organization to strive for excellence on a continuous basis, ensuring that it remains at the center of FMCG distribution. It has successfully provided top-notch solutions incorporating mobile app and custom-built features for distributors.

Timely execution: Our commitment to timely execution enables the clients to meet market demands swiftly and efficiently. This agility is crucial in maintaining their competitive edge. This is also reflected in its mobile app which helps in delivering on time and building a trusted brand.

How does mobile app for FMCG distributors work?

A store or any B2B user can place their order by selecting the necessary amount utilizing the website or mobile application while digitizing order placement. As a result, the usage of technology, such as the smartphone app, aids in the following:

  • Simplifying marketing promotions.
  • Inviting retailers to set up an online store on a subscription basis at a discounted fee.
  • Easily identifying purchase segments.
  • A mobile application should be downloaded.
  • Quickly updating cart information.
  • Simple filtering by providing a top navigation option.
  • Using voice search to increase speed.
  • Creating intuitive marketing initiatives
  • Sending regular warnings and order confirmation notifications to retailers in real time.
  • With the help of the mobile app, users can configure their digital store or select from pre-configured themes.

Be a part of the transformation.

Proper distribution and strategic features of the e-commerce platform are the reasons for the success of a custom-built mobile app for distributors in the FMCG industry. Technovert’s prime aim for FMCG distributor thrives by embracing goal setting, careful planning, and timely execution. With an unwavering commitment to excellence and a focus on offering unique and valued solutions through broad distribution, B2B players recognize the capabilities and potential of the mobile apps through its effective distribution practices and aim to remain competitive in a volatile FMCG industry.

Rajendra Sharma

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